Meet the AI Hype Circle — it rhymes with work
You may have heard of the AI money circle, but there's another circle I've been noticing: the Hype Circle.
🔄 Hype Lords declare AI the solution to all of humanity's problems
🔄 "Tech leaders" (ironically, just obediently following the Hype Lords) race to agree and declare their fantastical AI expectations
🔄 Hype Lords point to sycophants regurgitating their own talking points as proof of the inevitability of AI world domination
There is a colloquial circle term that aptly describes this mechanism, but I'll keep things polite and just allude that it rhymes with work. As a marketing tactic, it works well for people who fall for the logical fallacy of an appeal to authority. Don't be one of those people.
Jessie Grenfell
Jessie has spent 20+ years architecting and delivering software for organizations where complexity is the norm: financial services, insurance, nonprofits, and regulated industries where getting it wrong isn’t an option. She specializes in the hard problems: unique operational workflows, cross-system integrations, and compliance requirements (HIPAA, CCPA, SOC 2) built into the design from the first conversation.
Her AI work comes out of that background. She has shipped AI to production, not just piloted it: a multi-agent research pipeline that cut a client’s investigation time from over an hour to minutes, and natural-language analytics that let executives ask plain-English questions of their operational data and get validated charts back. Years building business critical systems taught her where AI belongs in a business process and where it doesn’t.
At Codality, she leads engagements from discovery through delivery, because she’s seen what happens when that thread gets cut.