Financial Services & Wealth Management

Financial Services & Wealth Management

Financial services technology has a short memory for excuses. Custodial data feeds go wrong at quarter-end. Compliance requirements shift and someone has to update the system. A new custodian gets added and the entire advisor workflow has to absorb it without breaking. We've spent careers building in these high stakes environments.

The custodian problem nobody talks about

The hardest integrations in wealth management aren't the glamorous ones. They're the custodial banks: obscure authentication flows, weeks-long API approval processes, and bulk data files in formats that predate modern software design. We've built nightly ingestion pipelines for transactional and account data feeding billing, trade operations, executive analytics, and portfolio management — across multiple custodians, unified behind a single advisor experience.

When one firm added a second custodian, the onboarding forms, submission mechanisms, and data formats were completely different from the first. The advisors never noticed.

From two hours of paperwork to signing in the room

Advisor productivity in wealth management often lives and dies on what happens after the client meeting. Before we automated client onboarding at one firm, advisors spent two to three hours post-meeting working with customer service to complete paperwork. We built a system that generated fully householded, pre-populated forms — dynamically selected based on account types and funding methods — ready for DocuSign before the client left the room. The sooner clients sign, the less likely they reconsider.

Within two years of full deployment, the customer service department that had handled that paperwork shrank by more than half through attrition. Revenue quadrupled over the same period. AUM grew from $300M to $3.5B.

Client-facing technology built for regulated environments

We built a client portal and React Native mobile application that gave investors full visibility into their accounts: transactions, performance with drill-down filtering, fund movement and beneficiary requests, tax statement downloads, and a natural language AI agent that answered account questions in plain English. SOC compliance was the bar. A third-party penetration test confirmed it.

The security architecture was engineered from the start, not bolted on after. Auth0 with JWT drove authentication, and data access in Salesforce was scoped against the JWT token itself — so what a user could see and do was determined by who they actually were, at every layer of the stack.

The workflows that don't fit standard models

The most complex financial services work isn't the integrations — it's the operational workflows firms have refined over years and need software to actually reflect. We've built configurable task management systems for estate departments where closing one task automatically generates the next set, assigned to the right people, with escalation when anything stalls — and where a Salesforce admin could update the process without a developer. We've ingested annuity and life insurance data files for policy approvals and commission tracking, unified with custodial products under a single hierarchy so every service a client holds appears in one place.

For a premium finance and life insurance client, we automated the full deal workflow through Financial Services Cloud — sales rep to support team to manager approval, with timing enforcement and escalation built in. Highly compensated people were chasing paperwork by hand. They aren't anymore.

Not just RIAs

We've worked in financial services for most of our careers — global investment banks, securities exchanges, financial data platforms, impact investing infrastructure, and insurance products that cross into financial planning. The problems change shape depending on the firm. The requirements don't: data integrity, integration reliability, compliance, and systems that hold when the stakes are real.