Salesforce is easy until it isn't — and that's where we thrive

Jessie Grenfell
Jessie Grenfell
Salesforce is easy until it isn't — and that's where we thrive

Salesforce is easy… until it isn’t.

Until you hit governor limits. Learn SoQL is inbred SQL, and them cousins were *close*. Discover that some legacy objects have “special” rules. Until your async processes, built to dodge those governor limits, hit their limits. Or you’re scandalously accused of mixing DML operations.

At Codality, we’ve spent years wrestling with Salesforce’s quirks, and it’s forged us in steel. That’s the nature of real software development. It’s one thing to have a textbook understanding; it’s another to venture past the Trailheads and Stack Overflow snippets into the uncharted:

🧙🏻‍♀️ Integrations to the occult world of custodial banks

🗜️ Compressing API calls to jam hundreds of pages into a DocuSign envelope

✨ Writing asynchronous “god-mode” frameworks to blow past limits

Solving conundrums like these separates the wheat from the chaff — the developers who thrive where there’s no documentation, who solve with critical thought (and a little 2 a.m. dog-with-a-bone persistence). Bleeding-edge teams don’t mistake challenges for impossibilities, and that’s the kind of team we’ve built at Codality.

As for me, I’ve been in Salesforce since before Apex and LWC... before that, fusing SugarCRM with Moodle for an online fellowship solution... before that, message queues and asset & cable management systems at investment banks. A career spent shaking my fist at problems others gave up on… and finding solutions anyway.

What “impossible” problems are you facing in Salesforce?

What limitations has your team resigned themselves to?

At Codality, solving those is what we do best. Let’s talk.

Jessie Grenfell

Jessie Grenfell

Jessie has spent 20+ years architecting and delivering software for organizations where complexity is the norm — financial services, insurance, nonprofits, and regulated industries where getting it wrong isn't an option. She specializes in the hard problems: unique operational workflows, cross-system integrations, and the kind of compliance requirements (HIPAA, CCPA, SOC 2) that most developers treat as someone else's job.

At Codality, she leads every principal engagement from discovery through delivery — because she's seen what happens when that thread gets cut.