Nothing makes you appreciate Salesforce like an antiquated CRM
I know I often express my Salesforce cynicism here, but spending time working in an antiquated CRM that has no batch processing, claims to be "no code" but constantly forces me to stare at C# and JSON, has really wonky version control and is missing a slew of other enterprise features that I've leveraged in Salesforce for decades now is really making me appreciate where the Salesforce architects got it right.
Jessie Grenfell
Jessie has spent 20+ years architecting and delivering software for organizations where complexity is the norm: financial services, insurance, nonprofits, and regulated industries where getting it wrong isn’t an option. She specializes in the hard problems: unique operational workflows, cross-system integrations, and compliance requirements (HIPAA, CCPA, SOC 2) built into the design from the first conversation.
Her AI work comes out of that background. She has shipped AI to production, not just piloted it: a multi-agent research pipeline that cut a client’s investigation time from over an hour to minutes, and natural-language analytics that let executives ask plain-English questions of their operational data and get validated charts back. Years building business critical systems taught her where AI belongs in a business process and where it doesn’t.
At Codality, she leads engagements from discovery through delivery, because she’s seen what happens when that thread gets cut.