Nothing makes you appreciate Salesforce like an antiquated CRM

Jessie Grenfell
Jessie Grenfell

I know I often express my Salesforce cynicism here, but spending time working in an antiquated CRM that has no batch processing, claims to be "no code" but constantly forces me to stare at C# and JSON, has really wonky version control and is missing a slew of other enterprise features that I've leveraged in Salesforce for decades now is really making me appreciate where the Salesforce architects got it right.

Jessie Grenfell

Jessie Grenfell

Jessie has spent 20+ years architecting and delivering software for organizations where complexity is the norm — financial services, insurance, nonprofits, and regulated industries where getting it wrong isn't an option. She specializes in the hard problems: unique operational workflows, cross-system integrations, and the kind of compliance requirements (HIPAA, CCPA, SOC 2) that most developers treat as someone else's job.

At Codality, she leads every principal engagement from discovery through delivery — because she's seen what happens when that thread gets cut.