Give a consultant Gen AI and suddenly everything looks like an AI problem
Give a consultant Gen AI and suddenly everything looks like an AI problem.
Your software needs didn't change when LLMs dropped. Users still need interfaces they don't hate. Data still needs to get from point A to point B without having to contact someone in IT every time. Your telephony still needs to route calls correctly. Your BI still needs to reflect non-hallucinated data.
Like hammering everything as if it's a nail, Gen AI is often not the right tool to reach for. Not when traditional development gets you there more reliably, and without guzzling tokens. A consultant hammering everything with AI will do more harm than good.
These are the problems we've been solving for years.
🖥️ User experiences built on top of complex data models that people actually want to use
🔗 Integrations that move massive amounts of data across systems without duct tape holding them together
📊 BI, telephony, document generation, and the operational tooling that makes businesses run
🏗️ Architectures that are configurable, maintainable, and don't require a PhD to extend
That's the core of what we at Codality have always done.
Where does Gen AI fit? Another tool in the belt. We evaluate it, build with it where it earns its place, and don't reach for it when something else does the job better. Decades of experience building software that works. The skillset hasn't changed as much as some of the snake oil salesmen would have you believe.
If you need someone who reaches for the right tool instead of the fashionable one, let's talk.
#SoftwareDevelopment #AI #DigitalTransformation #SystemsIntegration #TechStrategy
Jessie Grenfell
Jessie has spent 20+ years architecting and delivering software for organizations where complexity is the norm: financial services, insurance, nonprofits, and regulated industries where getting it wrong isn’t an option. She specializes in the hard problems: unique operational workflows, cross-system integrations, and compliance requirements (HIPAA, CCPA, SOC 2) built into the design from the first conversation.
Her AI work comes out of that background. She has shipped AI to production, not just piloted it: a multi-agent research pipeline that cut a client’s investigation time from over an hour to minutes, and natural-language analytics that let executives ask plain-English questions of their operational data and get validated charts back. Years building business critical systems taught her where AI belongs in a business process and where it doesn’t.
At Codality, she leads engagements from discovery through delivery, because she’s seen what happens when that thread gets cut.